Different Aspects of Employee Motivation
in Sri Lankan Banking Sector.
Over
the years the need to increase productivity and efficiency in the work place or
any organization has led to increasing academic interest in the area of
motivation (Muluka, 2014). There is no doubt that most of the growth in any
organization comes not from mysterious market forces, but rather from the
employees (Muluka, 2014). Keeping the employees motivated can be the most
challenging aspect of running an organization for any Human resources
department and managers as well. While necessary steps to stay competitive in
this trying macro –economic climate are necessary, an organization’s most
important asset, human resources, are taking a real hit (Muluka, 2014).
It
has been shown, argued and proven that unless individual staff are motivated to
make sufficient use of the potentials found in them during the employment process,
they may not achieve the level of performance that is desired from them
(Morris, 1998).
“Being
a bank, our human capital, Team Sampath, is our most valuable asset, for it is
they who are entrusted with delivering the Sampath Value Proposition to the
customer and in doing so also tasked with realizing the Bank's goals and
objectives. Hence, we continue to systematically invest in developing our
employees to ensure they stay connected to the Bank’s core purpose”. Bank have
identified four material topics deemed critical in managing our human capital
and have put in place a Material Topics Employee Engagement Talent Acquisition
and Management Training and Development Employee Relations Overall Human
Resources Policy Recruitment and Selection Policy Performance Management Policy
Training and Development Policy Industrial Relations Policy Employee Relations
Policy Reward Management Policy Employee Welfare Policy Grievances Handling
Policy Employee Transfer Policy Leave Administration Policy Sports Policy
Developing Employee Capabilities Enhancing Employee Productivity Strengthening
Customer Orientation Building Employee Relations and Employee Engagement Focus
Areas comprehensive policy framework with the aim of developing a reliable, well-trained
and highly-capable workforce that the Bank can leverage on, to execute its
strategy and continue to stay ahead of peers.
" The bank continue to systematically invest in developing our employees to ensure they stay connected to the Bank’s core purpose”
· Developing Employee Capabilities
· Enhancing Employee Productivity
· Strengthening Customer Orientatio
· Building Employee Relations and Employee Engagement
Driving the
value creation model is the workforce, also referred to, with the utmost
respect, as the Human Capital. The latter term is meant to acknowledge that
employees are a resource that needs to be meticulously nourished; just as
strong team creates value for the Bank and its stakeholders, the Bank, in turn,
is mindful of delivering value to our team. The
people are tasked with achieving the Bank’s vision and embodying and
representing our strong customer-focused culture. Employees execute the
strategy
which
essentially involves delighting the customer and maintaining operational
excellence. Employees are at the heart of legacy of success and future
strategy.
In
this rapidly changing environment, bank believe that upholding recognized
standards and principles for labor practices, human rights and occupational
health and safety is vital. Bank strive to ensure safe and fair working
conditions and practices, and to create an environment that allows our
employees to flourish. In this respect, bank see the efforts at enhancing
productivity and profitability as entirely compatible with employee well-being.
Centralization, automation, and digitalization enable the Bank to become
cost-efficient by facilitating our growth while maintaining current staff
numbers. But they also provide many benefits to the working experience of
employees by delegating mundane, repetitive tasks to RPAs and making
operational processes more streamlined. This reduces the demands and pressures
on our people, enabling them to work more efficiently and productively; and in
turn, staff fatigue and exhaustion is reduced, while enabling morale and
motivation to remain high. And in line with this increased emphasis on employee
well-being, for the first time we provided staff with the facilities of
external counselors. Bank believe that in the fast-paced business context of
banking, promoting mental health is paramount.
The Bank remained committed to the principles of equal opportunity
irrespective of gender, age, race or religion in all our processes from
recruitment to career development and progression. In addition, the Bank
continues to ensure that the ratio of basic salary and remuneration of women
and men across all locations of operation and all employee categories remains
equal.
Hatton National Bank PLC
“Being a service organization, we rely heavily on our people, for it is our human capital that delivers our value proposition to the market and drives our strategy for the benefit of all stakeholders of HNBF. It is why bank is striving to create a diverse and inclusive environment for employees, where they can find the opportunity for personal and professional growth to allow them to reach their potential. Bank’s first priority is to be fully compliant with all applicable labour laws in Sri Lanka as well as to uphold the UNGC principles on labour”. Bank respect the individual’s right to be a part of an association or group as long as such a membership does not violate the fundamental rights of any other individual or group. At present there are no collective bargaining agreements in effect at HNBF, mainly due to the Company’s commitment to foster strong relationships with employees based on mutual trust and respect. Bank believe employment should be at the free will of the employee and no individual is forced to remain in employment should they not wish to do so. Bank encourage managers to maintain ongoing dialogue with their teams in order to obtain feedback regarding employee satisfaction levels. Child labour is strictly prohibited at HNBF and only those who meet the minimum legal age requirements are permitted to work in the Company. As a strict rule, we do not recruit employees below the age of 18 for any of our operations.
Bank
advocate equal opportunity at every stage of the employment life cycle and
maintain a non-discriminatory approach throughout the employment process
including recruitment, selection, evaluation, promotion and training and
development of all employees. Bank value all employees and offer equal pay for
both men and women in comparable roles and ensure that all HNBF employees
receive equal opportunities for growth and development regardless of age,
gender or other factors. If an employee makes a complaint regarding any type of
discrimination, an inquiry will be held with every effort made to rectify the
situation effectively. There were no reported incidents of discrimination
during the reporting period.
Conclusion
Although
the use of technology in banks has revolutionized the working of banks by
transforming them into a technology intensive and customer friendly
institution, yet the importance of human capital is not reduced. Human Resource
Management is important for banks because banking is a service industry.
Management of people and management of risk are two key challenges facing
banks. How you manage the people and how you manage the risks determines your
success in the banking business. It, therefore, follows from this that
organizational goals cannot be achieved without committed and motivated
employers in the organization. So, it is highlighted every bank implement different
indigenous strategies and aspects on the base of different modern and
traditional motivational theories and new trends to build motivated team to
achieve their vision.
List of Reference
Annual Report 2019 Hatton National Bank PLC
Annual Report 2019 Sampath Bank PLC
Annual Report 2019 Commercial Bank of Ceylon PLC
Muluka, K. O (2014). The influence of motivation on performance of employees in commercial banks: case study of commercial banks in bongoma town. https://www.academia.edu/9426159
Rose, G. L. (2015). “An assessment of the contribution of employee motivation in providing quality customer service in the banking sector, a case of Akiba commercial bank plc Tanzania”. https://www.core.ac.uk/download/pdf/44684901